Fatale : A Women’s Art Publication
Fatale is a fictional feminine artwork publication. The Fatale publication is a place for women artists to be able to showcase their own work and be inspired by their fellow female artists' stories and work.
Branding Objective: The objective in creating this publication was to redefine femininity, as well as make a bold and edgy statement.
conceptual directions
Wordmark Sketches
For these sketches, I mostly worked with the idea of using serifs and trying to balance the idea of “soft” and “feminine” with a “sharp” and “bold” style.
Digital iterations
I continued to work on balancing both styles in the digital space.
Final Wordmark
visual system CONCEPTS
When developing the visual system, I tried different variations of the concept of the shapes intersecting the images and disrupting the layout. I worked with different color palettes and type systems.
